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First Blog!

Writer's picture: Ronda MelendezRonda Melendez

Hi guys, this is Ronda Melendez...one half of the partnership of El Camino Coffee Roasters. I wanted to reach out to you all today, as we are beginning something a little new around here. When Lorenzo and I began this company almost six years ago, both of us were very new to various facets of running a coffee roasting company. He had coffee experience. I had business experience. With these skillsets, we set out to create a coffee company whose entire mission and vision is to elevate specialty coffee as a tool of investing in lives, illuminating pathways of collaboration between consumers and producers, while utilizing data in these areas to empower coffee producers in creating viable living and consumers to back sustainability practices. This creation has provided ample opportunity for adventures and growth, both personally and professionally, which is exactly in alignment with our mission and vision. If we are going to encourage others to grow personally and professionally and sustain their operations, we have to practice the same! 


To that end, we have decided to begin utilizing our website and social media outlet(s) in a way that would share these adventures with you and give you a glimpse into the world of coffee from various facets. We want to provide education regarding the farmers and practices that are used in particular regions, tackle topics related to sustainability and issues related to coffee production, particularly among female coffee producers.

We will begin to share what is happening among those organizations with whom we are partnered, such as the Specialty Coffee Association, the International Women’s Coffee Alliance, and those growers with whom we have relationships in various countries.


We are quite excited about how our lives have become intertwined with the coffee industry and want to share that excitement with you and invite you along our journey. After all, we would not be here if it wasn’t for YOU!  We are so grateful for all the support each of you have given us over these last years and would like to explore how we all can come together to benefit those in coffee across the supply chain.


But first, we would like to share with you how each of us become enamored with coffee and why it become important to us individually and together.

So, will you come along and join us?

LET THE ADVENTURES BEGIN!

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